McDonald's wants customers to use its app for a truly pitiful reason

Oh, his lover will really appreciate this.

(A screenshot from a McDonald's ad.)

Chris Matyszczyk/screenshot

It's all about the money.

It's always about the money.

When one of your favorite brands begins to encourage you to use its app, there's really only one reason -- to get you to buy its wares more often.

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That's where the pandemic suited fast-food brands perfectly. People were stuck at home. They could use apps to get pick-up or delivery. For the likes of McDonald's and Chick-fil-A, business did rather well.

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