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Data and digital twins are changing golf. They might fix your golf swing, too
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简介For the R&A and its technology partner, digital transformation is a data-driven process.Image: G...
For the R&A and its technology partner, digital transformation is a data-driven process.
Image: Getty Images/iStockphotoWhile many people think of digital transformation as being all about the adoption of new technology, Steve Otto, CTO at the R&A, says they key to success lies somewhere else.
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Digital transformation: Trends and insights for success
Digital transformation projects are about driving fundamental change across customer experience, tech and business culture. This ZDNet special report brings you the latest trends and insights you need to succeed.
Read now"I think digital transformation is a change in culture where data is intrinsic to the business," he says. "Data doesn't drive what you do, but it facilitates what you do. And that's true for us as a business and the sport of golf as a whole."
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