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Google's Performance Max gets new AI tools to help automate ad creation even further
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简介GoogleGoogle's Performance Max smart shopping ad platform has been integrating AI to enhance the cam...
Google's Performance Max smart shopping ad platform has been integrating AI to enhance the campaign creation process since 2021. Now, Google is stepping up Performance Max's offerings a notch with new generative AI features.
Following Google I/O in May, the company announced how generative AI would be implemented in its ads platform to help the campaign creation process, and today, those features are beginning to be rolled out to users in beta.
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