Generative AI in commerce: 5 ways industries are changing how they do business

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Generative artificial intelligence (AI) has the potential to transform how different industries operate. To emphasize the positive effects that AI could have on operations, Mastercard released its "Signals" report on the shape of commerce in the age of generative AI. 

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Generative technology, such as ChatGPT, can transform commerce in a range of ways, including knowledge distribution, HR and training, code writing, legal, cybersecurity, treasury, marketing, customer interfaces, and service delivery, according to the report. 

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