Microsoft to rebrand its partner program and focus resellers further around its cloud

Credit: Microsoft

Microsoft has been encouraging, cajoling, and easing its reseller partners into focusing on cloud offerings for well over a decade. But it wasn't until today, March 16, that Microsoft announced some coming partner program changes to make that focus truly front and center.

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Microsoft officials said the current Partner Network is comprised of more than 400,000 global organizations around the world. Partners act as Microsoft's primary salesforce even though Microsoft has and continues to compete with them on some fronts, especially when it comes to anything involving the largest customers. 

Microsoft is announcing today that it will be changing the name of its partner program in October 2022 from "Microsoft Partner Network" to the "Microsoft Cloud Partner Program." Microsoft officials also will be changing the areas in which partners will be certified, qualified and scored as part of what officials are calling "the first material change to the Microsoft Partner Network in 15 years."

One part of its partner program to which Microsoft didn't announce changes -- to the chagrin of many upset partners -- is around its ongoing transition to the New Commerce Experience (NCE). Partners have continued to complain loudly in public and private about many of the changes rolling out via NCE.

Today's partner program changes were all about presenting a unified cloud front. Currently, Microsoft's partner program revolves around a competency-based model. The new program will focus on how proficient partners are in six solution areas aligned with the Microsoft Cloud. The Microsoft Cloud is what officials formerly called the commercial cloud. It includes Microsoft 365/Office 365, Azure, Dynamics 365, and other cloud-based Microsoft business services. The six areas of proficiency are Data & AI (Azure), Infrastructure (Azure), Digital & App Innovation (Azure), Business Applications, Modern Work, and Security.

Under the new program, there will no longer be a baseline "member" status plus Silver and Gold competencies and "advanced specializations." Competencies will be phased out and replaced by two new qualifying levels beyond baseline: Solutions Partner and Specialist/Expert. And Microsoft will move to a new partner capability score and drop its current Partner Contribution Indicator score.

Meanwhile, Microsoft officials have had nothing new to say about the NCE initiative which it is in the midst of implementing, much to the displeasure of many of its current partners. 

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