Would you trust AI

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Another day brings another use for generative AI. As companies worldwide are seeking ways they can add artificial intelligence tools to their workflow, Amazon is testing out generative AI in one area that was already controversial: product reviews. 

Amazon's product reviews have long been a way for dubious sellers to scam customers by writing false reviews or changing a product listing after it's gotten a lot of good reviews to make a new product more attractive. The Amazon reviews area resembles a battleground where customers wade through the muck while Amazon fights to maintain their trust against some dishonest sellers trying to get their products past the checkout page. Now, generative AI is entering the fray to streamline it all.

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