The best travel agent is an AI algorithm

Image: Erika Cristina Manno/Shutterstock

If you have ever consulted the web for trip advice, you have probably landed on Expedia's website. The travel site offers travelers useful tools such as travel recommendations, smart shopping and price tracking to ensure that you get the best bang for your buck. You might be shocked to learn the recommendations aren't actually made by humans.

Artificial Intelligence

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The data that Expedia collects to learn about your personal preferences comes from your profile, your choices and most importantly patterns in your behavior. The company also uses supplier data to help give you the most useful and accurate recommendations.

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"We have loads of data that we can power to drive those experiences for our travelers and partners in a way no one else actually is positioned to. And everything we do today is really on harnessing that data, AI and ML," says Murthy.  

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