Why next year's Super Bowl ads will be written by ChatGPT

A business opportunity for tech?

Kevin C. Cox/Getty Images

Little brings Americans together more closely than excessively large men religiously pummeling each other on a very specific Sunday.

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Somehow, the Super Bowl enchants in a way few other events can.

The business world became aware of this with its usual greedy alacrity. If brands could somehow entertain viewers in the three hours when the ball is actually not in play, then vast amounts of money could be made.

1981 Steve Jobs with the best analogy I’ve heard to understand what AI might do to humans: pic.twitter.com/nFJ2rN5qwf

— Billy Oppenheimer (@bpoppenheimer) February 8, 2023

Yet what happens when ChatGPT -- and, of course, Google's Bard, should it ever work well -- are perfectly capable of taking a brief and concocting something relatively amusing, entertaining, yet somehow pleasingly familiar?

Will brands ever bother to buy actual creativity from real humans again?

See also

How to use ChatGPT to write Excel formulas How to use ChatGPT to write code ChatGPT vs. Bing Chat: Which AI chatbot should you use? How to use ChatGPT to build your resume How does ChatGPT work? How to get started using ChatGPT How to use ChatGPT to write Excel formulas

How to use ChatGPT to write code

ChatGPT vs. Bing Chat: Which AI chatbot should you use?

How to use ChatGPT to build your resume

How does ChatGPT work?

How to get started using ChatGPT

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