Data and digital twins are changing golf. They might fix your golf swing, too

For the R&A and its technology partner, digital transformation is a data-driven process.

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While many people think of digital transformation as being all about the adoption of new technology, Steve Otto, CTO at the R&A, says they key to success lies somewhere else.

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"I think digital transformation is a change in culture where data is intrinsic to the business," he says. "Data doesn't drive what you do, but it facilitates what you do. And that's true for us as a business and the sport of golf as a whole."

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