Shopify adds new AI tools for commerce. Here's how you can use them for your business.

Bloomberg/Contributor/Getty Images

Shopify, the e-commerce company, quickly adopted AI and unveiled features like Shopify Magic, which uses AI to generate product descriptions. 

Now, Shopify is building on Shopify Magic and adding several new AI features to the platform. 

Also: Machine learning helps this company deliver a better online shopping experience

Sidekick is an AI-powered commerce assistant that can answer all user questions about business operations. Shopify CEO Tobi Lütke demoed the feature on his Twitter earlier this month. 

I've got something very exciting to announce:
Entrepreneurs are heroes, and every hero needs a Sidekick ✨ pic.twitter.com/6u3HAPH92b

— tobi lutke (@tobi) July 12, 2023

Some examples of use cases include "how to set up a discount for a holiday sale" to "help me segment my customers so I can better engage them in my marketing," according to the release. 

The AI-driven email campaigns feature is precisely what it sounds like -- a tool that generates personalized emails from user prompts. 

AI in 2023: A year of breakthroughs that left no human thing unchanged These are the jobs most likely to be taken over by AI AI at the edge: 5G and the Internet of Things see fast times ahead Almost half of tech executives say their organizations aren't ready for AI or other advanced initiatives AI in 2023: A year of breakthroughs that left no human thing unchanged

These are the jobs most likely to be taken over by AI

AI at the edge: 5G and the Internet of Things see fast times ahead

Almost half of tech executives say their organizations aren't ready for AI or other advanced initiatives

Editorial standards Show Comments