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Jersey Mike's to offer its subs by drone

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简介FlytrexYou might think you should look down toward the water to spot a sub. If you're in North Carol...

Flytrex

You might think you should look down toward the water to spot a sub. If you're in North Carolina, you'd be better off looking up. That terrible joke is brought to you by a drone delivery services company called Flytrex, which just announced a partnership with Jersey Mike's Subs.

I've been a fan of Flytrex since the company delivered a beer by drone way back in 2015. Since then, the Israeli drone delivery enterprise has expanded its business-to-consumer model, although growth has been largely constrained by the need for special waivers from the FAA to fly beyond the visual line of sight. That, in turn, has led to a patchwork of testbeds but no single dominant player in the commercial drone delivery game.

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Flytrex's main U.S. testbed is in North Carolina, where the company has expanded its drone delivery presence over the past couple of years. Flytrex has been making deliveries in suburban Holly Springs thanks to FAA waivers that are part of the UAS Integration Pilot Program (IPP), which is designed to bring state, local, and tribal governments together with drone operators and manufacturers to accelerate safe commercial drone integration. The program is being seen within the sector as something of a springboard for drone manufacturers.

The partnership with Jersey Mike's Subs brings some national chain clout to the effort. Customers in the service area can now order subs to front and backyards, with a flight time of just five minutes.