AWS ups its industry ground game at re:Invent 2021

AWS CEO Adam Selipsky went vertical in his keynote. 

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Amazon Web Services has been honing its industry and vertical strategy for years with cloud-driven use cases in big markets ranging from media to financial services to telecom to oil and gas. At re:Invent 2021, AWS advanced its vertical ground game.

The AWS vertical strategy, which to date I'd characterize as sneaky vertical, is evolving to be more front-facing. CEO Adam Selipsky's keynote revolved around pathfinders who changed industries. Even Florence Nightingale, arguably the mother of the visualization tools, got a plug.

AWS ups its industry ground game at re:Invent 2021 AWS CEO unveils new private 5G service AWS takes aim at mainframes with migration service AWS, CrowdStrike, and Presidio partner for ransomware mitigation kit AWS launches quartet of serverless, on-demand solutions AWS targets auto and industrial sectors with FleetWise, TwinMaker Processor roadmap adds Graviton3, Trainium, new instances IoT RoboRunner aims to manage robot fleets AWS ups its industry ground game at re:Invent 2021

AWS CEO unveils new private 5G service

AWS takes aim at mainframes with migration service

AWS, CrowdStrike, and Presidio partner for ransomware mitigation kit

AWS launches quartet of serverless, on-demand solutions

AWS targets auto and industrial sectors with FleetWise, TwinMaker

Processor roadmap adds Graviton3, Trainium, new instances

IoT RoboRunner aims to manage robot fleets

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