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McDonald's wants customers to use its app for a truly pitiful reason
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简介Oh, his lover will really appreciate this.(A screenshot from a McDonald's ad.)Chris Matyszczyk/scree...
Oh, his lover will really appreciate this.
(A screenshot from a McDonald's ad.)
Chris Matyszczyk/screenshotIt's all about the money.
It's always about the money.
When one of your favorite brands begins to encourage you to use its app, there's really only one reason -- to get you to buy its wares more often.
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Read nowThat's where the pandemic suited fast-food brands perfectly. People were stuck at home. They could use apps to get pick-up or delivery. For the likes of McDonald's and Chick-fil-A, business did rather well.
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